Preference
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The Preference collection covers our mid-range European Oak flooring — engineered boards built to the same specification as our premium ranges, in a tighter, more considered set of colours. If you want a timber floor that looks calm and consistent rather than heavily featured, this is usually the collection that fits.
Each board is a genuine European Oak wear layer bonded over a multi-ply core, finished with a UV-cured polyurethane coating applied in the factory. There is no sanding, sealing or curing on site, which means a Preference floor can be walked on the day it goes down.
Why people choose Preference
Three reasons come up again and again. The grading is quieter, so there is less dramatic colour variation from board to board — useful in smaller rooms where a busy floor can feel overwhelming. The finishes are matte, which hides dust and footprints far better than a satin or gloss coating. And the price sits below our Prestige and Grand Oak ranges without dropping to laminate or hybrid.
Where we install it
Preference works across whole-house renovations, new builds, and apartments. Its stability makes it a safe choice over concrete slabs, and the range is available in widths that suit both compact townhouse floor plans and larger open-plan living areas.
Care and longevity
A dry microfibre mop and an occasional damp clean with a pH-neutral timber cleaner is the entire maintenance routine. Felt pads under furniture and a doormat at each external door will do more for the life of the floor than any product you can buy. Preference is compatible with underfloor heating, and the wear layer allows for a light recoat later rather than a full replacement.
Come and see full boards at our Doncaster Road showroom in Balwyn North, or book a free measure and quote and we will bring samples to you anywhere in Melbourne.























